I admit it has been a while since I wrote here. I tend to pour my soul into my regular blog. However, I wanted to update you on my thoughts about employee surveys! You see, I've been working somewhere that knows how to do it. A place where results come out within a couple of weeks. Where leadership take instant recognisable action to address the problem areas. Where they tackle the root of the problem, rather than the issue itself. I guess it can be done properly after all!
I have a confession to make. It’s probably not one an internal communicator should make, but it’s my opinion and I wish to share it. I really don’t see the value in the annual employee survey. Eek, there I said it! Yes, of course there is some use in the thing, but let’s face it, how many times have you been in an organisation where at least one of the following has happened:
The employee survey costs a small fortune, takes hours and hours of time and often achieves very little. Don’t get me wrong. There are many companies who perform the exercise very well and both learn and implement a great deal from it. But is there another way?
I was at an event this week where the HR Director of Diesel was asked how he measured engagement. His answer brought joy to my heart. He uses gut feel, instinct. He spends the money he might have spent on a survey doing more of the things he knows his people respond to. Yes, it’s a small business where you can more easily gauge audience reaction, but how refreshing that a director was willing to use that gift we all seem to forget about – intuition.
Isn’t the concept of creating a continuous two-way dialogue something we should embrace more. Why wait a whole year to discover that your employees don’t trust their Board or that they’d happily recommend your organisation to their friends and family.
Every organisation with a pc has at its disposal the tools to gather information for free – just start a blog and ask questions. Or you could even try that most basic of tools - talking!
Use your budget wisely and trust your instincts.periods,